StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Bucolic Battle Royale.”

Digital Tribe Summary: Bucolic Battle Royale

This non-urban residing tribe is made up of men and women in their 20s-to-early-40s.

The greatest shared loves among them relate to WWE, and its “superstars” and “divas,” particularly those of the 21st century.

Please…


StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Syncopate That 808.”

Digital Tribe Summary: Syncopate That 808

A backyard barbecue attended by many of this tribe’s favorite influencers.

A bit outside of the city, somewhere in the ‘burbs, resides this mostly young, ⅗…


StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Rural Roundball.”

Digital Tribe Summary: Rural Roundball

This image would be an almost too on-the-nose visualization of this tribe’s name. But, Odell Beckham Jr. — one of this tribe’s favorite influencers — adds an element of surprise.

This is a tribe of mostly men in their 20s and 30s, hailing from rural locales.

Their greatest shared love is basketball.


StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Genre Genies.”

Digital Tribe Summary: Genre Genies

Back Row (l-r): Nathan Fillion, David Boreanaz, Eliza Dushku. Middle Row (l-r): Emily Deschanel, Lana Parrilla. Front Row (l-r): Alyson Hannigan, Zachary Levi, Bruce Campbell, Jennifer Morrison

This suburban tribe largely consists of women in their 30s and 40s.

Their greatest shared loves are offbeat, genre TV shows, often with supernatural and/or science-fiction elements.

Please Note: The baseline…


StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Country Sunday Warriors.”

Digital Tribe Summary: Country Sunday Warriors

This is a predominantly rural, mostly male tribe.

Their greatest shared love is American football.

Please Note: The baseline used to calculate…


StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Do You Like Huey Lewis and the News?”

Digital Tribe Summary: Do You Like Huey Lewis and the News?

Finance.

This tribe of middle-aged city-folk skews male, but nearly a…


StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Do You Even Lift?”

Digital Tribe Summary: Do You Even Lift?

This is a tribe of suburban men and women, skewing between ages 25 and…


StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Electric Youth.”

Digital Tribe Summary: Electric Youth

This is a tribe of mostly late-teen and 20-something, suburban women.

They’re physically active, very online, music fans, and consumers of streaming video, apparel, and cosmetics.

Please Note: The baseline used…


StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Countrified Linksmen.”

Digital Tribe Summary: Countrified Linksmen

A dedicated golfer will work with whatever is available.

This is a rural tribe of primarily middle-aged men.

Their great shared love is golf.

Please Note: The baseline used to calculate…


StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Beltway Buffs.”

Digital Tribe Summary: Beltway Buffs

This tribe of suburbanites is nearly 50/50 men and women. …

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