Are Survey Respondents Honest?
Nov 6 · 3 min read
A question I’m frequently asked about consumer opinion research addresses whether we should “trust” the answers generated. We are all likely familiar with the quote: “lies, damned lies, and statistics” — popularized by Mark Twain and (apparently erroneously) attributed to Benjamin Disraeli.

The above chart breaks down the answers given by respondents to the question “For what kind of organization do you work…

