It’s important to make a marketing plan that involves internet marketing strategies, and SEO is one of the top marketing strategies that today’s businesses are putting to work to bring customers to their doors. If your company relies on finding new leads with traditional marketing strategies, like television and radio advertisements, perhaps it’s time you give SEO a try to see what it can do for you.
SEO stands for Search Engine Optimization, and this technique relies on keywords inputted by the user to get traffic to your site. Read on to understand exactly what SEO is and how you can start putting it to work for your company.
What Makes SEO Stand Out?
There are a plethora of worthwhile marketing techniques that we could discuss, but the reason we’re discussing SEO over all the rest is because it’s a technique that businesses of all sizes should employ. There are some similar techniques in online marketing that might sound the same, and the other techniques might actually be great to add to your marketing plan as well, but it’s important to know the difference between SEO and the rest.
One other technique that often gets confused with SEO is SEM, which involves buying advertisements that appear when a user types in a keyword in a search engine. Both SEO and SEM (Search Engine Marketing) use keywords to bring traffic to your site, but they accomplish their goals in different ways.
Knowing SEO Rules
To better optimize your site for search engines, you need to make sure that your company is sticking to some simple guidelines for any content that goes onto your website. By adhering to these guidelines, your website will appear in search results more frequently, and the site will actually rank higher in results. There are other benefits to making your site SEO friendly. In addition to a higher volume of relevant traffic directed towards your company’s website, you’ll likely be creating better content for your website, and you’ll likely end up with a website that offers a more user friendly experience for the user.
Three Stages of SEO
SEO consists of three main stages, as exemplified by Reliable Soft. They are technical SEO, on-site SEO, and off-site SEO. The technical SEO stage involves making sure that your pages function properly. It might not seem like it’s a big deal to you or your employees, but if a website doesn’t run properly, a search engine won’t show that site in search results at a high rank. Believe it or not, search engines perform tests on each website to make sure that they are delivering valuable content to the user.
After you have your website running well with regards to technical aspects, you will need to make sure that the actual content of your site is formatted correctly in addition to other on-site parameters. Search engines will crawl your website to determine what the site is about, so you need to be sure to give it hints. If you want your site to appear in the right places, you need to send signals to the search engines to let them know what your website is about. You must do this by using keywords.
The last crucial part of building a quality SEO strategy that will yield results involves building a strong off-site SEO model. This can be accomplished by creating links to pages on your website that appear elsewhere on the internet. Be careful not to be fooled into paying for links because this could damage your ranking on web search engine results.
