PinnedVincent SteelI’m not susceptible to media bias. Am I? Dammit.Fake news. Media bias. Election-altering, riot-inciting propaganda. The news has made the news a lot recently, and not in a good way. A…Jan 16, 2023Jan 16, 2023
Vincent SteelExecutive Summary for the Guardians of the Galaxy Volume 3 Social Media CampaignThe social media marketing plan for the release of Guardians of the Galaxy Vol. 3 (GOTG3) is designed to increase ticket sales and generate…Apr 24, 2023Apr 24, 2023
Vincent SteelLies, Damn Lies, and StatisticsThe difference between quantitative and quantitative research is . Qualitative data is generally interpretive; it helps us to understand…Apr 10, 2023Apr 10, 2023
Vincent SteelThe Social Dilemma: A tale of Silicon Valley Greed.The Netflix movie “The Social Dilemma” (Curtis et al., 2022) is a compelling and thought-provoking documentary that exposes the darker side…Apr 3, 2023Apr 3, 2023
Vincent SteelWant to change the world? Don’t think big. Think medium.Changing the world is no easy feat. It requires effective communication with the masses to bring about the desired change. And while many…Mar 13, 2023Mar 13, 2023
Vincent SteelWhy do we keep making bad decisions? Blame it on the ELM.Have you ever been frustrated by not being able to logically persuade someone who refuses to think critically about a topic? Or have you…Feb 13, 2023Feb 13, 2023
Vincent SteelWhy niche social media platforms are the future for marketing.If you’re trying to grow your business or personal brand these days, conventional wisdom says that you need to have a significant presence…Feb 6, 2023Feb 6, 2023
Vincent SteelThe “Two-Step Flow” theory is flawed, but highlights the danger of blindly trusting “Opinion…Fortunately, there are a few simple rules to avoid the pitfalls of choosing the wrong ones.Jan 30, 2023Jan 30, 2023
Vincent SteelVine. Only the good die young.Timing. Bill Gross, the founder of Idealab, studied 200 companies and shared learnings in a 2015 TedTalk (Gross, 2015). He learned that…Jan 16, 2023Jan 16, 2023
