In today’s increasingly competitive retail landscape, companies are finding it harder to differentiate themselves amongst the multitude of obscure brands vying for market share and eyeballs.
Brands looking to stand out of the competition are using physical pop-up stores as a way to engage with their consumers more intimately. Here are the four most common ways brands are using pop-ups:
1
Classic Retail
Sell, Sell, and Sell. A pop-up store in conjunction with effective marketing is a killer approach to reach new heights in the sales of your products. Creating a sense of urgency by tying in limited time offers for exclusive product-lines, is a proven approach to rapidly generate sales while allowing your consumers to have fun in the process (Google the Comme des Garcons pop-up in Berlin and you’ll see).
(Source：https://www.ignant.com/2019/01/28/comme-des-garcons-berlin-germany/)
2
Experiential Interactions
Today’s consumers travel more, eat out more, and are all about enjoying the experience of whatever they are doing — and they’re sharing these to their myriad of social media platforms. A pop-up ‘event’ is a perfect opportunity for customers to mingle with the brands they adore and vice-versa. The atmosphere not only allows for loyal followers of the brand to connect in-person, but it also opens the door for new consumers, ultimately increasing the brand’s consumer base and social following. Experiences build brand engagement, long-term loyalty, and leading to increased sales in the long haul.
(Source：https://www.ignant.com/2019/01/28/comme-des-garcons-berlin-germany/)
3
Trial Runs
Do you know that feeling of dipping your toes in the water before jumping in the pool? That’s exactly how a pop-up can be used for your brand or product in a new market. It’s a proven, cost-effective tool for gathering useful information before making that cannonball jump, allowing you to tweak while still in the beginning stages of development and pivot, when necessary, to meet your customers’ needs and wants. That’s exactly what Urban Outfitters did in their Shanghai, Xintiandi container pop-up last April. They plan on launching their brick and mortar retail locations in China in 2020.
4
Connect Online with Offline
Digitally-native brands are also beginning to embrace the physical pop-up trend to help promote their e-commerce, app, or website to an increasingly demanding audience. It is no longer enough to have a stellar website, interactive UX, and the works. Today, our social feeds are jammed with ads from brands selling everything under the sun. Grabbing eyeballs through online ads are no longer the growth accelerant they used to be. An offline pop-up not only helps digital natives stand out, but also humanizes the brand, making it tangible and is a great way for consumers to get to know them more intimately.
（Source：https://www.digitaling.com/articles/38160.html)
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This is where SteelZen comes into play! We have the experience and ability to make your container pop-up as zen-fun as possible.
