What Can Social Media Do For You?
It has a tremendous ability to deliver highly targeted traffic that has an emotional investment to the community or platform. It can deliver inbound traffic through topical links and search engine power. It can deliver conversions by optimizing brand credibility and is able to do this better than most of the other standard forms of marketing. Social media allows you that chance to demonstrate your knowledge in a more personal environment and collect third-party vouchers from those who are publicly interacting with you and publicly sharing about their interaction with you.
Social media gives us the chance to create overlap. The opportunity to overlap is present in each of the different social media channels and networks. A whole community may get involved in a conversation which you started with just one person, who was actually part of a larger conversation with a few others already. An Instagram link that also gets shared on Pinterest or Facebook could be from someone tweeting about your topic; so your return on the exchange is to receive multiple touch points. That is fantastic marketing. The more overlap, the more opportunity to engage with prospects and customers. It’s great to have these conversations, but you must also have a home base; you need a place to direct people to so that they’re channeling that power, those links and all of that potential to really maximize the benefit of those links and of that conversion.
Grasping how to start the conversation and be constantly engaged with your audience is crucial to your success. Neutralize the people who are against you and dislike you, either by drowning them out with positive posts or by seeing what the problem is and then addressing it. Be creative on how you inform the people who don’t know or care about your business and mobilize the people who like and love your vision.