Experiences you should study in your free time
Let’s say you have a brilliant idea, you also have the team, skills and resources to make it happen. Assuming that you’ve studied the market, your targeted audience and their behavior you worked out a phenomenal business plan. Maybe you even managed to get some early investors on board with a low-cost version of your product, a prototype or mvp. You’re cool, but if you have nothing of these it’s better until you accord some attention to the following experiences:
Obviously, right?! Wait for it, cool content is below. First take your favorite brands and study the ways they’re behaving, study their campaigns, social media accounts, collaborations with other brands, celebs or “normal” people, etc. Then take other huge famous brands you really dislike and do the same. Map out your reasons for both kind, put your favorites up, the ones you dislike down and trace your line for your own brand not above (and below) that the middle. You have to accept and appreciate (not like) things you even hate for the greater good, other people for sure like many that you don’t.
It’s not a joke, where else can you study easily this much of User Experience while enjoying them and also keeping up with latest trends? Maybe video games, but there you have to take the effort to play (unless you’re watching gameplay videos).
Colors and world aesthetics are often shape the visual identity of a movie, they help by making it stand out and often remembered. An example and one of my favorites that I always remember for its amazing friendly color combinations is Mad Max: Fury Road. The way the movie blends yellow/orange of sand with blue of sky while it manages to keep both as secondary background elements is quite awesome. It’s outstanding on both on and off-screen (like on posters) and it always makes me think about this movie and its poster when I use these 2 colors in a combo. Other movies I love for their on-screen aesthetics are Fantastic Beasts and Where to Find Them, Thor: Ragnarok and The Greatest Showman (which starts to come up when I think about red and blue).
Cartoons and animations are also cool for similar purposes.
X-Factor also delivers wonderful on-stage aesthetics many times.
I mentioned video games earlier, so one that has some breathtaking visual aesthetics and color combos (especially the lights), and great world building is Assassin’s Creed Origins.
Great and friendly (to one, maybe strange to another) visual aesthetics are loved by one or another, no discussion on this!
They’re doing a great job remembering us about the movies or pulling out emotions and drawing some smiles. That’s called a great experience. Examples are Let It Go from Frozen or This is Me from The Greatest Showman.
A lot of other great things could be said about movies, from the way their cast affects fans and sales to the early stage marketing when they’re nothing but ideas and plans. Also, characters’ behaviors reflect reality quite often.
Keep on reading, I’m not yet at the real purpose of this article.
Sounds weird, right? Well, when we walk on the streets we should take the time and study what’s around us because we can relate really anything to User Experience, from the look of buildings we like to the car noises we don’t and from Christmas decorations we love to the random ugly behaving people we don’t feel comfortable seeing during the period. A bunch of things that can boost or ruin our mood are out there in the same place where we can also study people and the way they act in different situations, encounters, places, etc.
Of course, it requires some experience to notice all small things, but once you are able to do so they can only help. I for example don’t have to take any kind of effort to do so, I notice pretty much everything and many times when I am on rush without even realizing it, but next day or one week later I’m like “Oh yes, I saw that and it was cool”.
And now the real purpose of this article:
You must learn to relate things in your life to user experience, from the dust that bothers your nose while out there to the thousands of questions about Elon Musk on Quora. Then see behind the scene and find reasons they’re happening the way they do, and another ones you like or dislike them for.