From the age of 19 to 21…

I was partnered in a music business…

And we had a retail record store…

That was located inside of a local all-ages music venue.

One of the big perks of having a record store inside of a venue…

Was that whenever a band I liked played at the venue…

I got to see them for free…🆓

And one such musician was Atmosphere…

A hip-hop artist that I was obsessed with at the time.

He played at the venue one night in the Spring of 2006…

And as the concert ended…

I stood there exhilarated and…

You may have heard me talk about how between the ages of 19 and 21…

I helped start a music business that ultimately failed. 🤷‍♂

The business had begun as a retail record store inside of a music venue…

Which was a decent idea — if you take away the fact that the industry was rapidly transitioning to digital music…

But it also included a Record Label…

A screen-printing venture…

An event promotions division…

And later, a recording studio.🎤

It’s been something like 13 years since the business closed down…

And my answer to why it didn’t succeed hasn’t changed.

It’s because we tried to do too many things at…

I was reading an article in The Wall Street Journal about how grocery stores are changing.

Specifically, one of the big points the article made…

Is that retailers are now starting to make their own decisions about how to display items…

Whereas in the past…

It was big consumer brands (i.e. Proctor and Gamble) that got to dictate where and how their items were displayed.

So what led to this shifting power dynamic?

Better data.

The big grocery chains have made substantial investments in analytics over the past decade… 📊

And now, they often have better insights into consumer behavior than the big brands. …

So I had a really good session with Jude Charles one day.

We covered a lot of ground…

Ranging from my personal philosophies…

To my core values…

To my business model…

To why I do what I do.

And where I ultimately want to go. 🚩

One thing that Jude was really quick to observe…

Is that when it comes to why I write daily emails, articles, and blog posts…

Why I’m so obsessed with providing massive value to people…

And even why I want to build a personal brand…

Is not about money. 💰

There’s something much deeper going on. …

One thing I talk about a lot these days is being “ruthlessly efficient” with your time. Sometimes I call it being “obsessively protective” instead, but it’s the same concept. ⏳

For me, this means blocking off “hard time” for writing copy and then sticking with it.

I turn off Skype, close Slack, ‘X” out of Facebook, put my phone face down, etc. It’s just me and Microsoft word. If I’m doing research, I start a new window on Chrome that’s used only for this purpose. 👨‍💻

Typically, the two times I block out for this are in the mornings between about 8 and 11 am, and/or the afternoons between 1 and 4 pm. 🕚

I used to like the mornings more, but now I kind of prefer the afternoons.

The reason why is that the temptation in the morning is a lot stronger. I’m involved in multiple businesses and ventures, so in the morning I get anxious that I’m going to miss some important development that could impact the entire day if I don’t respond. …

Most of you guys probably don’t know this about me, but I own a small stake in a Sports Agency.⛹‍♀

It was started by one of my best friends, he worked long and hard to get it up and going, and there’s still a long way to go.

But, what’s cool is that today, we do have several players in the NFL and MLB —

…along with a huge list of clients who are on practice squads or in the Minors, and who have a chance at making it to the pros at some point.

Some of our clients on the football side include Austin Ekeler (LAC), Reggie Gilbert (Min), Emmanuel Mosely (SF), Cameron Batson (Ten), Stacy Keely (Min). And on the baseball side Phillip Diehl (Rockies) and Cory Abbot (ranked as the Chicago Cubs #6 Prospect).🏈 …

This wasn’t the first time I’ve written a ton of sales letters in such a short period of time…🕚

Back in my Lion’s Publishing days…

I would write between 8–12 sales letters a MONTH…

But it was my first time doing such a high volume of copy since then…

And I wanted to test myself…📝

To see if I still had it in me.

So, here’s what I learned:👇

1. The RMBC Method Works.

I’m not going to harp on this too much because most of you have heard me talk about RMBC a ton at this point. But the reason I created the RMBC Method was because I needed a framework for producing tons of high copy in a small amount of time. …

One of the fastest ways to motivate another person…

Or yourself…

Is to win.

Sounds obvious or cliché…

But it’s true.

Quick case in point:

I have a new weight loss offer with my partner Cody Bramlett that I knew was pretty strong.

But up until recently…

We’d only been testing it and hadn’t driven a lot of sales.

Recently though we did over 100 sales on the offer in a single day for the first time…

And this was driven by an email affiliate who dropped to her list and saw a 5.8% conversion rate and a $5.41 EPC over 36 sales…

Along with Jason Kutasi, who drove 39 sales on Facebook at a 3.9% conversion rate. …