Response-ability is a concept I first saw from Stephen Covey, who wrote the 7 Habits of Highly Effective People…

And it’s the premise that, while we can’t control outside events…

Or even external stimuli in general.

We can control how we respond to those events and stimuli.

This is a uniquely human gift that we’ve been endowed with …

Because with response-ability comes a choice…

We get to CHOOSE how things affect us and our psyches.

Response-ability gives us an absurd degree of power…

Which is why, in the coming weeks or months…

As you read doom-and-gloom headlines…

Or hear…


Photo by Michał Parzuchowski on Unsplash

D uring the opening talk of our recent Copy Accelerator Virtual Event, I shared my “real” origin story. If you weren’t at the event… It was the story of how, in 2015, I started a health supplement company… And how, for the first year or so, we struggled mightily. Not a month went by where I didn’t think I wouldn’t be able to make payroll… My funnels were a mess… We weren’t making many sales… And in short, I had no idea what I was doing. It led to a lot of conflict in my life… I broke up with…


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G ood Morning :) A few months ago, I created 60 jobs out of thin air. If you haven’t heard the story, here’s the short version: I simply posted on FB asking for offer owners in my network to put up $15,000 each… I said I would then turn around and hire 10 copywriters from my Copy Accelerator LITE mastermind to write copy for each client (paying the writers $1,500 each)…. And that Justin Goff and I would then copy-chief the top 2–3 writers for each client… Leaving them with a polished final draft they can test and start profiting…


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I’
m having a legit bout of anxiety this morning.

Why?

Because there is a massive shift happening in eCommerce that I’ve been pretty much oblivious to.

It’s a trend that accelerated dramatically in 2020…

But I think it’s only going to get bigger in 2021.

What is it?

It’s the convergence of Social Media and eCommerce through live-streaming and real-time-selling.

This trend gamifies shopping, brings people together to create unique social experiences, and is minting millionaires left-and-right.

I talked about this briefly a little while ago in a newsletter I sent to my list

But what I’ve now realized…


Good morning,

I don’t have a specific topic to write about today…

So, instead…

I’m just going to share three “random” things that are on my mind.

Maybe you’ll find these interesting…

But if not, no worries…

Because there’s always tomorrow. 🙂

1. There’s A Coming Conflict Between Traditionalists and Technologists.

I’ve spent a good amount of time thinking about this…🤔

And I think one of the great conflicts of the 21st century is going to be between technologists and traditionalists.

Why?

There’s this belief among many in Silicon Valley that technology can solve everything.

In fact, the other day…


From the age of 19 to 21…

I was partnered in a music business…

And we had a retail record store…

That was located inside of a local all-ages music venue.

One of the big perks of having a record store inside of a venue…

Was that whenever a band I liked played at the venue…

I got to see them for free…🆓

And one such musician was Atmosphere…

A hip-hop artist that I was obsessed with at the time.

He played at the venue one night in the Spring of 2006…

And as the concert ended…

I stood there…


You may have heard me talk about how between the ages of 19 and 21…

I helped start a music business that ultimately failed. 🤷‍♂

The business had begun as a retail record store inside of a music venue…

Which was a decent idea — if you take away the fact that the industry was rapidly transitioning to digital music…

But it also included a Record Label

A screen-printing venture…

An event promotions division…

And later, a recording studio.🎤


I was reading an article in The Wall Street Journal about how grocery stores are changing.

Specifically, one of the big points the article made…

Is that retailers are now starting to make their own decisions about how to display items…

Whereas in the past…

It was big consumer brands (i.e. Proctor and Gamble) that got to dictate where and how their items were displayed.

So what led to this shifting power dynamic?


So I had a really good session with Jude Charles one day.

We covered a lot of ground…

Ranging from my personal philosophies…

To my core values…

To my business model…

To why I do what I do.

And where I ultimately want to go. 🚩

One thing that Jude was really quick to observe…

Is that when it comes to why I write daily emails, articles, and blog posts…

Why I’m so obsessed with providing massive value to people…

And even why I want to build a personal brand…

Is not about money. 💰

There’s something much deeper going…


One thing I talk about a lot these days is being “ruthlessly efficient” with your time. Sometimes I call it being “obsessively protective” instead, but it’s the same concept. ⏳

For me, this means blocking off “hard time” for writing copy and then sticking with it.

I turn off Skype, close Slack, ‘X” out of Facebook, put my phone face down, etc. It’s just me and Microsoft word. If I’m doing research, I start a new window on Chrome that’s used only for this purpose. 👨‍💻

Typically, the two times I block out for this are in the mornings between about 8 and 11 am, and/or the afternoons between 1 and 4 pm. 🕚

I used to like the mornings more, but now I kind of prefer the afternoons.

The reason…

Stefan Georgi

Copywriter with $700 million in sales…Mentor…Serial-Entrepreneur…Devoted Family Man…Lover Of Books. https://spg.link/website-md

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