Rebooting the Medium Identity
Maria Gonzalez
3.7K21

In my opinion this new logo fits a lot better for medium than the old one. The old one was nice, but honestly looked typical silicon-valley-tech-start-up to me. 
Besides, typefaces in that style are becoming more and more trendy and see a resurface across the design community. 
But the greatest thing about the change for me is that Medium is keeping with it’s style of emulating the digital publication style online. On medium you don’t post, you publish. You don’t share, you recommend. You don’t save, you bookmark. This logo fits perfectly in that philosophy while the other didn’t.