3 Reasons Why Every Entrepreneur Needs Content Marketing
Technology has created a rising tide of entrepreneurs. With constant change comes new opportunities to grow and innovate oneself.
In the beginning stages of building an online business, the goal is to figure out where to invest one’s time, money and effort. The burning question that every entrepreneur wants answering is - “What is the most effective way to grow an online business?”
Two words… content marketing. I believe that this should be every entrepreneur’s #1 marketing strategy.
In the words of Seth Godin, “Content marketing is the only marketing left.”
Research shows that 91 percent of B2B marketers are using content marketing this year. Are you? If not, it’s time to jump on board.
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Everything on the Internet today is made up of some form of content, whether that’s video, images, text or audio. It’s fair to say that content marketing is an entrepreneur’s best friend.
In simplest terms, content marketing is all about creating valuable and relevant content for your audience. The end game is building meaningful relationships with people.
Sounds easy, right? Well, not really.
The infamous line, “Build it and they will come” is an idyllic notion, but when it comes to content marketing, it doesn’t work. In today’s world, publishing content isn’t enough.
Take it from Gary Vaynerchuck — “If you’re not putting out relevant content in relevant places, then you don’t exist.”
Let’s explore 3 reasons why every entrepreneur needs content marketing.
1. It Connects Your Audience To Your Brand
Without an audience, your business doesn’t exist.
Before you create content, you need to understand what your target market cares about — what problems they have, what makes them come alive inside, and how you can be the person that helps them get to where they want to go.
As Don Crowther says, “You need to identify your ideal target audience, and then find their needs and desires in your area of expertise as specifically as possible. Unless you do this, you are shooting in the dark and you’ll never hit your target.”
If your target audience isn’t listening to what you are saying, your content marketing strategy isn’t working.
Think about the product or service that you are selling. Who does it serve?
If you don’t know, I encourage you to create a buyer persona. Your audience isn’t only buyers. They are human beings. If you don’t tap into the psychology of your market and understand who they are and what they need, your competition will.
The foundation of every successful content marketing strategy is a strong buyer persona, which is defined as, “Research-based archetypal representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.”
Statistics show that 93% of companies who exceed lead and revenue goals segment their database by buyer persona. If that doesn’t inspire you to create one, I don’t know what will!
2. It Builds Trust
In today’s digital world, the consumer runs the show. They aren’t afraid to chew you up and spit you out if your product or service isn’t personalized enough to their needs.
The road to business success is paved with trust. If people don’t believe in who you are and what you do, your content will be ignored. In a customer loyalty study conducted by Accenture, 43 percent of subscribers left their current provider company when they lost trust in the brand.
Why should people give you their money? Prospective customers need to know that you will be able to solve their pain points.
As Andrew Davis said — “Content builds relationships. Relationships are built on trust. Trust drives revenue.”
The more quality content you are able to produce around a specific niche, the more that your audience will view you as credible.
3. It Improves SEO
SEO and content marketing go hand in hand. They are not two different things. If you do both correctly, not only will you build authority, but you will also scale your business.
Google loves high-quality content. Long gone are the days when someone can write a poor quality blog and expect to be found on the search engines.
Writing content that is both relevant, engaging and interesting will not only inspire readers, but it will also be picked up by the search engines. Research shows that 93% of online experiences begin with a search engine.
Rankings are everything. It’s fair to say that getting your business on page 1 of Google is the name of the game.
In the words of Rand Fishkin, “Content is the keystone of inbound marketing. Without content, there is no SEO, no social media, no community and no revenue.”
Treat your content as if it was your greatest business asset because it is. If you build your content marketing strategy the right way, people will come.
Thank you for reading!
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