Lebanese bakery joins Pink October to fight breast cancer
October is declared an international month of breast cancer awareness, and also in Lebanon the campaign named Pink October has taken hold. Together with several NGO’s and other businesses the Beirut Bakery Better from Scratch has joined the cause to fight the deadly disease.
The small shop in Down Town Beirut is currently changing into its Halloween-attire, but Pink October cupcakes with marzipan bras are still available — specifically made to raise awareness on breast cancer.
The shop has been partaking in Pink October for several years, but not because of a specific urge to fight breast cancer. According to employee Shireen Mneimneh, Better from Scratch wants to help out as much as possible.
“We wanted to raise as much money as we could for the Lebanese Breast Cancer Foundation. We have been doing it for two years now, but we also want to help other causes,” she says.
And changing the products sold in the bakery is not all. Better From Scratch also hosted several bakery sales at Lebanese universities and even arranged a kickboxing class for women to collect donations for breast cancer research.
But it is not all just glazing and good intentions. Even though Better from Scratch joined Pink October for the cause, the campaign has been well received by costumers, and according to Mneimneh that has also increased the shop’s revenue.
“It’s not all about raising money. We let our customers benefit from it as much as they can, so they have fun while helping out the foundation,” she says.
In Lebanon, Pink October is coordinated by the Lebanese Breast Cancer Foundation. Establsihed in 2011 by Dr. Nagi S. El Saghir at the American University of Beirut’s medical center, the organization works to decrease the number of women who are killed by the disease.