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Steff F. Kerkhof
Steff F. Kerkhof

Steff F. Kerkhof

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From Greenpeace’s Engagement & Content Vision by Matt Browner Hamlin

… must make it easy for people to take meaningful forms of action in campaigns that they believe in. The goal of Planet 4 is not to be only a vehicle for putting content on the internet, but for driving people to action. Content without opportunities for meaningful forms of participation won’t deliver on the promise of people power. We must have a pathway to action run as a thread in all of our content.