Did the fact that you could ask some of the above questions surprise you? If so, which ones?
Learn Secrets About Competitors By Chatting With A Bot
Dharmesh Shah

A wonderfully designed tool!

Well, I am at Freshdesk office now, sharing their workspace for some reason. The point here is, it is quite interesting to know what keywords they are spending on and what their PPC strategies are. Being an analytics offering company, this tool looks like a necessary finding ever. Also, understanding how others work especially competitors will get the best from all of us.