Marketing is now a critical component of getting to a Product-Market fit. It centers around the user; protects the user and thrives on user obsession.
Marketing Needs Growth Planning Not Media Planning
Mayur Gupta
47610

In early days, companies build products and consumers purchase it, regardless of whether their necessities get fulfilled or not. It’s now shifted to another level, where understanding precise needs of consumers’ shall do magic than doing it the other way.