Believing in self is a lot important than anything.
But winning the whole world without any backup is barely possible.
“Well, marketing isn’t scary but it isn’t an easy pie either.”
To win in it requires a lot clearer vision, a huge ball of gray matter to visualize innovative strategies and a perfect set of tools to execute the ideas.
I’ve been in that state, clueless of which strategy to implement, whether to buy free tools or to pay price and see if they are worth the buck.
Over in this article, I would be listing out 5 top marketing tools that helped me push against the gravity of marketing failure.
Btw,
“Digital witchcraft is simple if you are a good idea generator”.
Tool no.1: MEDIUM
It is tidy and effortless to write on MEDIUM.
While you already know that content marketing is one of the plain-sailing and effective ways to reach your target audience, you must really start building and posting content on MEDIUM.
As it has an option to add ‘contextual tags’, you can always pin your content to the specific tag that you think would be relevant to your preferred audience type (In fact, industry experts search for content with these tags).
- Publish your posts in all social handles via your MEDIUM profile.
- Are you an editor of any publication? Sync your account with it and push your content across both the profile every time you publish.
- Willing to send your work to a publisher? Go to “Add To Publication”.
- You are free to customize the link and also the title of your post.
Any oxytocin moment?
YES! Get notified whenever readers interact with your post.
Tool no.2: CANVA
Like the adage goes, “A picture is worth a thousand words”, how much ever informative your write up could be, it will be of no use if nobody knows it lives. Hence, to get it spotlighted, a visual representation is needed.
A quick question — How many articles did you click on today, just because the images were tempting?
Well, in my case, 6 of 10 blogs that I read today got picked up by my subconscious mind — which commonly is colour biased.
So, why use Canva?
- It has pre-designed templates set with a different dimension. For social media posts, book covers, Facebook images, et cetera.
- Customisable layouts.
- If you already have an image and just a quick edit is needed. Use Canva photo editor.
- You can learn while you use! Check out their invaluable design courses.
Here’s what Canva believes they are,
Tool no.3: WISTIA
Video marketing is inevitable for any business that is thriving to reach heights.
First time when video marketing took the frontage, most of the big guys Snapchat,Instagram, Facebook, and many others came up with their ephemeral video capturing feature.
You use it or not, the elite speakers, entrepreneurs and other thought leaders are avidly passing on their knowledge via videos.
Talks apart, for business videos, WISTIA is the best.
With WISTIA you can get that much personalized to users that it lets you video record your responses and send it to your clients. Not just this, you can walk your visitors inside the product, reply to their questions and do infinite things.
What’s special about WISTIA?
- Do it like no one else! Create ad-free videos.
- Does YouTube or Vimeo SEO optimize your videos? No? WISTIA does it luckily!
- WISTIA offers its own video analytics tool.
- Merge Turnstile to your favorite email marketing tool and get the leads straight to your inbox.
Need more trust talk?
At Zarget, we use WISTIA and it’s doing wonders!
Tool no.4: BRAND24
We all dream about building a brand that people love to use and talk about. There is a ton of effort that goes in, to propel the brand identity online.
We begin to invest a lot more time in R&D creating an interesting and innovative product. We focus on a variety of medium to sprawl the word about our business.
Publishing blogs, guest posting on popular sites, collaborating with influencers, investing in google ads, video marketing, and similar other marketing effort goes inside each of our branding funnels.
Considering every mentioned fact, I believe BRAND24 would be the right choice for a newbie marketer and also for an established one.
What good BRAND24 could do to you?
- Get real-time updates whenever your brand gets mentioned anywhere on the web.
- Sends you analyzed results of social media reach, no.of.mentions, details of the posts/website/authors that gained the most reach, category wise mentions and so on.
- The most intriguing feature is — sentiment analysis (look in positive, negative and neutral feedbacks).
- To further make use of analytics data, get all the reports exported and have them handy during discussions.
Tool no.5: SIMILARWEB
Being a marketer myself, I love looking at how well or worse our brand is performing against our competitors.
Even though there are several avenues to see how marketing effort like this are converting,SimilarWeb is an outstanding one!
After all, why this ballyhoo?
- SimilarWeb will analyze your website against your competitors and show the overview of your entire website activity, ranking, and visibility along with your competitors’.
- Shows you the breakdown of website’s traffic engagement data, country wise ranking, and audience engagement details.
- If you are spending a lot on display ads, SimilarWeb is readily available to see the consolidated visits on them and the Ad Networks that are contributing more.
- Segregates and shows you the activities on subdomains (docs, blogs, et cetera.)
Tool.no.6: TARS
You have multiple tasks to do, such as content creation, iterate and publish the existing content online, take part in AMA, schedule a demo for the recent signups and much more.
Wherein, getting feedbacks from the user, being available for them 365*24*7, giving out possible solutions right on time is not a one man task whatsoever!
Thus comes TARS, an AI enabled chat bot that can take care of anything from briefing your product to responding back to your users right when they need it.
Other classic features?
- You can make TARS to take quick bookings or capture any online orders in a matter of seconds with few simple steps.
Like this,
- Get instant feedback on your product, service, support or anything you want to know about how your users perceive it from their end.
- Leave the job of asking redundant questions to TARS. Bundle the questions in a right way so that the chat flow grabs details without ever humiliating the website visitors.
- Next is the most important step, user onboarding. Allow TARS to take control of the ship without having second thoughts. It can walk your users through the product and explain the process of setting up your service/tool neatly to them.
The above-mentioned tools are solely believed as the best tools for marketers. I would advise you to go about implementing two tools at a time. To precisely know which combination contributed more to the current month conversions.
The choice of tools could vary based on the type of business you are in.
Also, this brief list of marketing tools is designed only after analyzing how well they solve the critical marketing bottlenecks.
