TV’s Measurement Mess: Why can’t Big Media agree on how to count a modern couch potato?

As TV viewers transform themselves into viewers of multiple screens, the TV industry faces a big shake up in the economy that fuels it. In a new world, the sector may have to depend on more than Nielsen to help it make money — and yet, no one can agree on a new solution

http://variety.com/2017/tv/features/nielsen-total-content-ratings-1202027752/

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