Brian Steinberg – Medium

Brian Steinberg

Brian Steinberg

Some of the web’s most annoying commercials are fueling Hollywood’s streaming warws

https://variety.com/2019/tv/news/banner-ads-pop-ups-streaming-wars-advertising-1203408929/

Nov 19, 2019

Nov 19, 2019

Brian Steinberg

TV’s Battling Morning-News Shows Are In For A Different Kind of Fight

“Good Morning America,” “Today.,” “CBS This Morning” and a host of other A.M. programs are grappling with new pressures, including an…

Dec 6, 2017

Dec 6, 2017

Brian Steinberg

Stephen Colbert — an in-depth interview

Many of the nation’s late-night hosts like to keep their audience laughing, even when they’re not on camera. Stephen Colbert has a serious…

Sep 13, 2017

Sep 13, 2017

Brian Steinberg

Angry America Makes Madison Avenue Re-Think Megyn Kelly, Shakespeare and More

A polarized base of U.S. consumers, roiled in the controversial Trump presidency, has made life more difficult for advertisers. Madison…

Jun 13, 2017

Jun 13, 2017

Brian Steinberg

Is Left-Wing MSNBC Moving to the Center?

In some of his first public comments on MSNBC’s recent ratings surge, network president Phil Griffin explains why viewership is on the…

May 30, 2017

May 30, 2017

Brian Steinberg

Attack of the Late-Night Ads

Madison Avenue is eager to stay up late, rushing full-bore to weave messages for its products into late night programs hosted by Stephen…

May 5, 2017

May 5, 2017

Brian Steinberg

TV’s Measurement Mess: Why can’t Big Media agree on how to count a modern couch potato?

As TV viewers transform themselves into viewers of multiple screens, the TV industry faces a big shake up in the economy that fuels it. In…

Apr 13, 2017

Apr 13, 2017

Brian Steinberg

‘Saturday Night Live’ Moves From Crafting Fake Ads to Making Real Ones

The cast and crew of “Saturday Night Live” will make commercials for select sponsors of the show under a new development unveiled recently…

Apr 10, 2017

Apr 10, 2017

Brian Steinberg

“Morning Joe” Duo Analyze a Tricky Trump Administration — and Their Relationship With It

Joe Scarborough and Mika Brzezinski talk about their twisty relationship with President Donald Trump and the White House in this candid Q&A…

Mar 21, 2017

Mar 21, 2017

Brian Steinberg

A New Dawn for Evening News?

David Muir, Scott Pelley and Lester Holt see a new need for one of TV’s most venerable formats — the evening newscast. In a rare…

Feb 23, 2017

Feb 23, 2017

Brian Steinberg

Brian Steinberg

Senior TV Editor at Variety who has been writing about the media and advertising industries since 1998. I also love to talk about music and the comics.

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