Stella BaylesinPR ResolutionNetflix’s ‘The Great Hack’ proves it’s the PR industry’s responsibility to protect the publicI’ve just watched The Great Hack on Netflix. The documentary outlining communications agency, Cambridge Analytica’s involvement in the…Aug 1, 2019Aug 1, 2019
Stella BaylesinPR ResolutionWhich metric should you use to prioritise your target media?For many years, monthly unique users or impressions of publisher sites have been used as a way to prioritise media lists. The higher the…Jun 25, 20191Jun 25, 20191
Stella BaylesinPR ResolutionThe Domain Authority score will be updated on March 5th, 2019CoverageBook reports include a metric called Domain Authority.Feb 11, 2019Feb 11, 2019
Stella BaylesinPR ResolutionThe news industry in 2019 and how it affects Public RelationsThe shift in news consumption in recent years has seen the publishing world adapt and change hugely.Jan 31, 2019Jan 31, 2019
Stella BaylesinPR ResolutionHow to move away from big (useless) numbers in PR reportingI believe site-wide traffic numbers are fast becoming the taboo metric in PR, here’s why….Oct 18, 2018Oct 18, 2018
Stella BaylesinPR ResolutionNew podcast: How Diageo measures multi-channel marketingI had the pleasure of interviewing James Alexander, the head of influence and advocacy at global drinks business Diageo.Oct 11, 20181Oct 11, 20181
Stella BaylesinPR ResolutionNew eBook: Audience Insight in the age of GoogleSelling an idea, building out a search campaign, planning content or just getting to know your customers, audience research is essential in…Jun 18, 20181Jun 18, 20181
Stella BaylesinPR ResolutionPR webinar seriesThe PR webinar series to super-charge you & your results, all in one place.May 11, 2018May 11, 2018
Stella BaylesinPR ResolutionDirty Data?…..no!She said that’s ok. I don’t need your insight.Apr 23, 2018Apr 23, 2018
Stella BaylesCoverageBook is hiring!CoverageBook was founded in late 2014 and is based in Brighton, UK. Born out from the simple idea that there must be a better way to do PR…Feb 2, 2018Feb 2, 2018