Stella BaylesinPR ResolutionNetflix’s ‘The Great Hack’ proves it’s the PR industry’s responsibility to protect the publicI’ve just watched The Great Hack on Netflix. The documentary outlining communications agency, Cambridge Analytica’s involvement in the…6 min read·Aug 1, 2019----
Stella BaylesinPR ResolutionWhich metric should you use to prioritise your target media?For many years, monthly unique users or impressions of publisher sites have been used as a way to prioritise media lists. The higher the…3 min read·Jun 25, 2019--1--1
Stella BaylesinPR ResolutionThe Domain Authority score will be updated on March 5th, 2019CoverageBook reports include a metric called Domain Authority.2 min read·Feb 11, 2019----
Stella BaylesinPR ResolutionThe news industry in 2019 and how it affects Public RelationsThe shift in news consumption in recent years has seen the publishing world adapt and change hugely.2 min read·Jan 31, 2019----
Stella BaylesinPR ResolutionHow to move away from big (useless) numbers in PR reportingI believe site-wide traffic numbers are fast becoming the taboo metric in PR, here’s why….2 min read·Oct 18, 2018----
Stella BaylesinPR ResolutionNew podcast: How Diageo measures multi-channel marketingI had the pleasure of interviewing James Alexander, the head of influence and advocacy at global drinks business Diageo.1 min read·Oct 11, 2018--1--1
Stella BaylesinPR ResolutionNew eBook: Audience Insight in the age of GoogleSelling an idea, building out a search campaign, planning content or just getting to know your customers, audience research is essential in…2 min read·Jun 18, 2018--1--1
Stella BaylesinPR ResolutionPR webinar seriesThe PR webinar series to super-charge you & your results, all in one place.2 min read·May 11, 2018----
Stella BaylesinPR ResolutionDirty Data?…..no!She said that’s ok. I don’t need your insight.7 min read·Apr 23, 2018----
Stella BaylesCoverageBook is hiring!CoverageBook was founded in late 2014 and is based in Brighton, UK. Born out from the simple idea that there must be a better way to do PR…3 min read·Feb 2, 2018----