Media convergence

These days it seems that all people use is the Internet to look up everything. This can be very confusing to people who work in traditional media because now they also have websites that people can look at for free. In page 123 the author says, “The more general question magazine publishers have faces in recent years is how much of their printed material to post online, and whether the charge readers for that material.” This is an example of media convergence. This term is when a type of media is converted into a social media. Magazines like Vogue, Seventeen and People have all printed but also a website. It’s really hard to tell whether media convergence has been fully attained but I think it is not. Although the companies earn money with the printed newspapers and magazines, people can enter their websites for free and it is a much easier access. And as time goes by and people get more into technology, they don’t sell the printed as much and directly search for the news in the Internet. In page 155 Eric Klinenberg says, “Convergence news companies expect their journalistic staff to be flexible an fast, and both editors and corporate managers are already revaluing their workers, considering multimedia skills in their story assignments as well as hiring and retention decisions.” This means that now their workers have to work for both print and digital and have more responsibility than ever. In conclusion, media convergence is slowly evolving and changing the future of how we obtain our information.

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