50 ways to promote your content

Kelly Mirabella
6 min readJul 18, 2022
Photo by Possessed Photography on Unsplash

Below is a list of 50 ways to promote your content. Some may be more effective than others, but all are worth trying. The best way to promote your content is to start with a great piece of content. Promoting it will be much harder if you don’t have that.

1. Social media — This is obvious, but sharing your content on social media is a great way to get it in front of more people. Facebook, Twitter, and LinkedIn are all great places to share your content.

2. Your email list — If you have an email list, send your new article or blog post to them. Your subscribers will appreciate being the first to know about your new content.

3. Guest blogging — A great way to get your content in front of a new audience is to guest blog on other people’s websites. Make sure you’re writing for a website that’s relevant to your niche.

4. Breaking news — If you can tie your content into breaking news, you’ll be more likely to get attention for it. This could mean writing about a new law that affects your industry or commenting on a hot topic in the news.

5. Forums — There are likely forums related to your industry or niche. Share your content on these forums to get in front of a new audience.

6. Q&A sites — Sites like Quora and Yahoo! Answers are great places to share your content. People are looking for answers to their questions, and your content may be just what they’re looking for.

7. LinkedIn groups — LinkedIn groups for just about every industry and niche. Joining relevant groups and sharing your content there can help you reach a new audience.

8. Facebook groups — Similar to LinkedIn groups, there are Facebook groups for just about everything. Join relevant groups and share your content with members.

9. Twitter chats — There are Twitter chats for just about every topic you can think of. Participating in these chats is a great way to get your content in front of a new audience.

10. Pinterest is a great platform for promoting visual content, like infographics and images. Create pins for your content and share them on relevant boards.

11. Repurpose your content into an infographic or SlideShare presentation. These formats are highly shareable and can help you reach a new audience.

12. Create a video — Videos are extremely popular and great for promoting your content. You don’t need to be a professional videographer to create a good video. A simple screencast or talking head video can be effective.

13. Submit your content to social bookmarking sites — Social bookmarking sites like Digg, StumbleUpon, and Delicious can help you get more traffic to your content.

14. Reddit — Reddit is a huge community with millions of users. Share your content on relevant subreddits to get in front of a new audience.

15. Make sure your website is optimized for SEO — This will help your content rank higher in search engines and get more traffic.

16. Write a blog post that connects to your other content pieces — For example, if you have an eBook, write a blog post that promotes it.

17. Create a landing page for your content — A landing page is a single page on your website that’s designed to get people to take a specific action, like downloading your eBook.

18. Advertise your content — You can use paid advertising to promote your content. Google AdWords and Facebook Ads are two popular options.

19. Participate in online and offline industry events and tradeshows — This is a great way to get your content in front of a new audience.

20. Speak at an event — If you’re not comfortable speaking, you can also try presenting your content in the form of a workshop or training session.

21. Get involved with influencer marketing — Find influencers in your industry or niche and see if they’re willing to promote your content.

22. Make sure your website has social sharing buttons — This will make it easy for people to share your content on their own social media channels.

23. Make sure your content is mobile-friendly — More and more people are accessing the internet from their mobile devices. If your content isn’t mobile-friendly, you’re likely losing traffic.

24. Transform your blog posts into podcasts or videos — This is a great way to repurpose your content and reach a new audience.

25. Create an ebook or guide — People are always looking for helpful resources. Creating an ebook or guide is a great way to share your expertise and attract new readers.

26. Develop an email course — Email courses are becoming increasingly popular. They’re a great way to share your knowledge and build a relationship with your audience.

27. Create a webinar — Webinars are another great way to share your expertise and attract new leads.

28. A/B test different headlines or formats for your content — This is a great way to see what works best for your audience and get more traffic.

29. Create shareable quotes or images from your content — These are great for social media and can help you reach a new audience.

30. Collaborate with other bloggers or businesses — This is a great way to cross-promote your content and reach a new audience.

31. Create a contest or giveaway — Contests and giveaways are great for promoting your content and attracting new leads.

32. Leverage user-generated content — User-generated content is a great way to promote your brand and get more exposure for your content.

33 Use an RSS feed to syndicate your content — This is a great way to get your content in front of a new audience.

34. Submit your content to directories — There are many online directories that accept submissions from websites. This can help you get more exposure for your content.

35. Get involved in a Twitter Chat — Twitter chats are a great way to connect with people in your industry and promote your content.

36. Add social sharing buttons to your website or blog — This will make it easy for people to share your content on their own social media channels.

37. Use hashtags to promote your content — Hashtags can help you reach a new audience and promote your content.

38. Create a Pinterest board for your content — This is a great way to get more exposure for your content and attract new leads.

39. Add a call-to-action to your content — A call-to-action is a great way to encourage people to take action, like signing up for your email list or downloading your ebook.

40. Use tools like AgoraPulse or Missinglettr to schedule and automate your social media posts — This can save you a lot of time and help you get more exposure for your content.

41. Use Google Trends to see what people are searching for — This is a great way to come up with ideas for new content or repurposing old content.

42. Check out Quora or Reddit to see what people are talking about — This is a great way to come up with ideas for new content or see what issues people are struggling with.

43. Use Google AdWords to create targeted ads for your content — This is a great way to get more exposure for your content and attract new leads.

44. Try using retargeting ads to promote your content — This is a great way to get more exposure for your content and attract new leads.

45 Make it easy for readers to subscribe to your content — This is a great way to build an audience and promote your content.

46. Leverage social proof by sharing testimonials or reviews — This is a great way to build trust with your audience and promote your content.

47. Do a Facebook live broadcast discussing the points in your blog or content piece — This is a great way to connect with your audience and promote your content.

48. Use Snapchat or Instagram stories to share snippets of your content — This is a great way to get more exposure for your content and attract new leads.

49. See about trading exposure with other businesses via social media and email — This is a great way to get more exposure for your content and attract new leads.

50. Offer a free trial or sample of what you offer — This is a great way to build trust with your audience and promote your content.

If you’ve made it this far, then you know how important it is to create great content. Not only that, but you also understand the importance of promoting your content. The good news is that we have a free guide that can help make the process easier for you. It’s called “A Guide to Creating Sharable Content.”

Click the link below to download it now:

https://simplebooklet.com/aguidetocreatingsharablecontent

Thanks for reading!

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Kelly Mirabella

Social media consultant, entrepreneur, wife, mother and all around curious soul. I have dyslexia so please excuse my horrid spelling…Enjoy my random ramblings