Hi Sara, Thanks for the response. I too am not personally bothered by it if it is truly authentic. Usually it comes out when people are passionate. The thing that bothers me is when people use it as a way of branding. Like they believe they will stand out or have a edgier brand because of their profanity. If your brand platform is based on this then it is hard to see through all the language. IF your brand is based on true authenticity and value then I don’t care how your message escapes your lips.