Nov 3 · 4 min read
Idea Generation Part 2
How Might We…
- How might we get kids involved into the product
- How might we eliminate the diaper pail completely for people who think it is unnecessary
- How might we add/eliminate certain aspects to make life simpler for parents, day care workers, elders, etc.



Brainstorming set up
Participants:
Stone:
- Junior at University of Minnesota
- Marketing major at Carlson School of business
- Hometown friend
Connor:
- Sophomore at Dunwoody College
- Architecture major
- Grand Rapids, MN
Luke:
- Sophomore at University of Minnesota
- Agriculture and Food Business Management major
- Hometown friend
Noah:
- Sophomore at University of Minnesota
- Biology major
- White Bear lake, MN

Location: My apartment
Time: Saturday, 3:00 p.m.
- 5–10 mins warm up activities
- 10 minutes of random idea generation, rolestorming, props
- 10 minutes of how might we get kids involved in the product
- 10 minutes of how might we eliminate the diaper pail
Materials:
- post it notes
- pens
Warm Up Activity’s
Original warm up:

- Start with group of people standing in a close circle
- First individual makes a random motion they chose, and points to a random person in the group
- The person pointed to must then continue the motion, say what the motion is he is doing, and point to another person in the group
- next individual must continue the motion, state why that person is doing the motion, and point to the final person in the group
- Finally the last person states who that person is and what they do for a living
- Repeat with a new person starting
other activities:
- Zip Zap Zop
- finish the story game
key elements of session

First round:
- 10 minutes
- random ideas, rolestorming, props
- some Ideas: magic wand, mommy vest, shoe stompers
Second round:
- 10 minutes
- Question: how might we get kids involved
- some ideas: baby trainer, puzzle pail, musical pail
Third round:
- 10 minutes
- Question: how might we eliminate the need of a diaper pail
- some ideas: gutter design, flushable diapers, robot helper



Grouping criteria:
- New (upper left)
- feasible (bottom left)
- entertaining (middle bottom)
- helpful (middle right)
- random (far right)
- the group initially separated them into two different groups, ones that they thought were actually feasible and ones they thought were unique or random. I challenged them to make more groupings to get a more diverse criteria and to find new areas to explore.



Voting criteria:
- unique
- feasible
- fun
- my group didn’t exactly take the voting category seriously. They mainly just chose ideas that caught their eye or they thought were amusing. I didn't want to steer them to much into a certain direction, but I did give them advice to chose things with a purpose.
Highest Voted Ideas:

Top row: Connor’s ideas
Middle row: Luke’s ideas
Bottom row: Stone’s ideas
The drone and the backpack were two ideas with the highest votes. I liked that because these ideas were unique but also feasible. While most of these ideas are goofy I noted them because they could lead to a new innovation or change in the product.
number of ideas: 98
IPM: 2.97
top ten ideas










Schedule:

