Cade Stensby
Nov 3 · 4 min read

Idea Generation Part 2

How Might We…

  1. How might we get kids involved into the product
  2. How might we eliminate the diaper pail completely for people who think it is unnecessary
  3. How might we add/eliminate certain aspects to make life simpler for parents, day care workers, elders, etc.

Brainstorming set up

Participants:

Stone:

  • Junior at University of Minnesota
  • Marketing major at Carlson School of business
  • Hometown friend

Connor:

  • Sophomore at Dunwoody College
  • Architecture major
  • Grand Rapids, MN

Luke:

  • Sophomore at University of Minnesota
  • Agriculture and Food Business Management major
  • Hometown friend

Noah:

  • Sophomore at University of Minnesota
  • Biology major
  • White Bear lake, MN

Location: My apartment

Time: Saturday, 3:00 p.m.

  • 5–10 mins warm up activities
  • 10 minutes of random idea generation, rolestorming, props
  • 10 minutes of how might we get kids involved in the product
  • 10 minutes of how might we eliminate the diaper pail

Materials:

  • post it notes
  • pens

Warm Up Activity’s

Original warm up:

  • Start with group of people standing in a close circle
  • First individual makes a random motion they chose, and points to a random person in the group
  • The person pointed to must then continue the motion, say what the motion is he is doing, and point to another person in the group
  • next individual must continue the motion, state why that person is doing the motion, and point to the final person in the group
  • Finally the last person states who that person is and what they do for a living
  • Repeat with a new person starting

other activities:

  • Zip Zap Zop
  • finish the story game

key elements of session

First round:

  • 10 minutes
  • random ideas, rolestorming, props
  • some Ideas: magic wand, mommy vest, shoe stompers

Second round:

  • 10 minutes
  • Question: how might we get kids involved
  • some ideas: baby trainer, puzzle pail, musical pail

Third round:

  • 10 minutes
  • Question: how might we eliminate the need of a diaper pail
  • some ideas: gutter design, flushable diapers, robot helper

Grouping criteria:

  • New (upper left)
  • feasible (bottom left)
  • entertaining (middle bottom)
  • helpful (middle right)
  • random (far right)
  • the group initially separated them into two different groups, ones that they thought were actually feasible and ones they thought were unique or random. I challenged them to make more groupings to get a more diverse criteria and to find new areas to explore.

Voting criteria:

  • unique
  • feasible
  • fun
  • my group didn’t exactly take the voting category seriously. They mainly just chose ideas that caught their eye or they thought were amusing. I didn't want to steer them to much into a certain direction, but I did give them advice to chose things with a purpose.

Highest Voted Ideas:

Top row: Connor’s ideas

Middle row: Luke’s ideas

Bottom row: Stone’s ideas

The drone and the backpack were two ideas with the highest votes. I liked that because these ideas were unique but also feasible. While most of these ideas are goofy I noted them because they could lead to a new innovation or change in the product.

number of ideas: 98

IPM: 2.97


top ten ideas

Schedule:

    Cade Stensby

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