Coeur de Nature is a new organic food store concept created by French leading hypermarket chain Auchan. A new competitor poised to take advantage of the ever growing and profitable healthy food market in France.
Each time I enter a store, a restaurant or whatever meeting place, I can’t help looking at the way the products are showcased and try to figure out what the brand core positioning is. I also look at the store layout, the interior design, the materials and how all of these elements are put together to create a retail experience. Visit my blog www.stephanekeulian.com