Stephanie HubbardInfluencer marketing — what we can learn from the beauty and fashion industriesSome ideas about what the beauty and fashion industries do well, and what less glamorous brands could learn from them.Sep 5, 2019Sep 5, 2019
Stephanie HubbardHave you ever bought a car from an energy company?A retrospective after working on a branded film seriesJul 26, 2019Jul 26, 2019
Stephanie HubbardPicnic at Hanging Rock — the clothes, the clothes, and nothing but the clothesI just started watching BBC Two’s new adaptation of Joan Lindsay’s 1967 novel of the same name, and oh my god, the costume design.Jul 20, 20181Jul 20, 20181
Stephanie HubbardWhat you should really be trying to achieve with influencer marketingBecause of a distrust in advertising, influencer marketing is exploding as a way for gaining trust with increasingly discerning audiences…Jul 3, 2018Jul 3, 2018
Stephanie HubbardWhy UX writing is bullshitPair-written with my talented colleague Chris Harding.Jun 18, 2018Jun 18, 2018
Stephanie HubbardAdvocacy not endorsement — the key to effective influencer marketingInfluencer marketing should be simple. It should be born from advocacy. Your brand has advocates. Find them and reward them for loving your…Mar 5, 2018Mar 5, 2018
Stephanie HubbardAgile contentRecently, I went to an agile content workshop run by Jonathan Kahn from Together London. He teaches people who work in content how to…Mar 5, 2018Mar 5, 2018
Stephanie HubbardWhen not talking about your brand is a good thingContent that is interesting to an audience often isn’t the content where you’re talking about your product. Unless you have a universally…Oct 26, 2017Oct 26, 2017
Stephanie HubbardWriting is like creating a horcrux.Sometimes, it’s better to just start. Even if it’s not a particularly good start.Oct 23, 2017Oct 23, 2017
