Quick notes about Design Principles for Driving Change

Event link: https://sfdesignweek.org/events/design-principles-for-driving-change/

Why people don’t make changes? Why they do?

Stephanie Fine Sasse, Founder & CEO at The Plenary, Co.

What are the things that people don’t change?
1. Things you never questioned
2. Like myth, common sense, belief, and behaviors

Why people don’t change?
1. Identity
2. Social pressure
3. Sources: who said that
4. Familiarity
5. Convenience

How to cultivate the time of changes?
1. Backfire effect
2. Yellow belt problem
3. Use cognitive difference examples to inspire their interests
4. Cultivate belonging: Make a community that people feel safe to change
5. Reduce friction: what they’re doing right now. People don’t change their behaviors, so make it convenient

Alisa Ahmadian, OpenIDEO Ambassador & Partnerships Lead at IDEO
1. Create conditions: Define problem (Maybe behind the problem you’ve seen)
2. Let locals lead: Let local lead do the research in their community
3. Radical co-creation: Enable everyone in the community to keep making changes by design thinking
4. Things I wish I knew: Confidence to ask why
5. How to evaluate a successful design? Pay attention to non-verbal feedback, keep expanding the community

Annie Jean-Baptiste, Head of Product Inclusion, Research & Implementation at Google
A case study of Pixel lens to have great looking for people with different skin colors

How to evaluate a successful design?
1. Define metrics before designing it
2. Define short-term and long-term successful metric
3. Talk to ppl before setting metrics

Durell Coleman, Founder & CEO at DC Design
1. “If you do not intentionally, deliberately and proactively include, you will unintentionally exclude. “

2. Don’t start with the solution. Start with the problem. List down 100 problems of the world, and talk to that person.

3. What is a bad design?
1) It doesn’t consider the reactions battle among stakeholders
2) It doesn’t consider authority or longevity
3) It doesn’t consider the reaction of of stakeholders to new efforts

4. How to make changes?
1) Understand the needs of all the key stakeholders impact by a problem to define it
2) Design for immediate impact and lasting change

5. How to evaluate a successful design? Who are you impacting? What are their names? Ask who else can be benefited.