Stephanie PinUVA New Media Strategies 2015Native Advertising Best PracticesThe latest technique touted to reach a targeted audience is native advertising. It has higher rates of engagement by allowing brands to…Jul 17, 2015Jul 17, 2015
Stephanie PinUVA New Media Strategies 2015My experience with Facebook adsFacebook. I have a love-hate relationship with it. My use of Facebook involves a passive behavior. I rarely, if ever, click on ads that…Jul 7, 2015Jul 7, 2015
Stephanie PinUVA New Media Strategies 2015Hillary for President by way of Social MediaThe Presidential campaign season is revving up, and it seems that every morning in my daily The Skimm email alert is a synopsis of a new…Jun 18, 20151Jun 18, 20151
Stephanie PinUVA New Media Strategies 2015Social Media and Political EngagementPoliticians using digital media to connect and engage with constituents is a smart idea to shape perceptions and spread messages. Social…Jun 8, 2015Jun 8, 2015
Stephanie PinUVA New Media Strategies 2015Reaching the Millennial Buyer PersonaA critical step to any marketing strategy is identifying a target audience. David Meerman Scott stresses this importance in The New Rules…Jun 3, 2015Jun 3, 2015
Stephanie PinUVA New Media Strategies 2015Metrics and documentation in social mediaSocial media is a valuable digital marketing tool. It allows companies to place information online instantaneously and for free. In my…May 27, 20151May 27, 20151