How To Communicate Purpose In An Age of Cynicism

Start with why…but there’s still a journey ahead of you

You’ve probably heard those three magic little words in one of the most watched Ted Talks of all time, as uttered by Simon Sinek: “Start with why.” As a marketer, I can say it’s a beloved mantra in my industry — used so frequently and glibly that it’s become a throwaway line.

The basic tenet behind Sinek’s treatise is that inspirational leaders and organizations communicate their…