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Stephanie Decouvelaere
Stephanie Decouvelaere

Stephanie Decouvelaere

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From Pitching a product idea by Julie Zhuo

…it. This might be storyboards, wireframes, or maybe go with high-fidelity videos. But keep in mind: it’s about the change in people’s experiences, not about the change in the pixels.

From Pitching a product idea by Julie Zhuo

Talk about the solution in terms of the experience, not the product.

From The Obvious, the Easy, and the Possible by Jason Fried

Obvious is all about always. The thing(s) people do all the time, the always stuff, should be obvious. The core, the epicenter, the essence of the product should be obvious.