Social Media and Business

Social media is a powerful tool, it can be used to connect with old friends, family, coworkers, potential employers, and it can be used as a tool for businesses to reach their customers. Erik Qualman in his book Socialnomics: How Social Media Transforms the Way Ee Live and Do Business states (2010), “Radical shifts in business models are also occuring else-where: Pepsi bypassed a Super Bowl advertisement for the first time in 20 years in order to shift those millions of dollars into social media” (xiv). With platforms such as Facebook, Instagram, Twitter, LinkedIn, and even Snapchat business and business professionals are utilizing these tools to further to reach millions of people on a daily basis.

In a blog post on Hootsuite written by Emily Copp titled “10 Benefits of Social Media for Business”, Copp explains, “Everyday there are over 500 million Tweets, 400 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. Behind these staggering numbers is a wealth of information about your customers — who they are, what they like, and how they feel about your brand” (2016). These numbers show how valuable of a tool social media can be for those in business or those looking to get into the field of business. Social media is a powerful platform to promote your business or promote yourself as a business professional. So its important to pay attention and be mindful of the content you are putting on social media networks.

Entrepreneurs like Mark Suster use tools like Snapchat to reach there target audience on a daily basis by posting short videos to his story (which are posts which can be viewed by all followers for a 24 hour period) about business. Its a great way to instantly connect with an age specific demographic, and gain thousands of views within a 24-hour time frame. Again, social media is POWERFUL.

Not only is social media important for business owners and teams as a way to promote their business but its also a great source of information for potential employers. So beware of what you put on social media, as it can be viewed by potential employers when you are applying and searching for jobs. LinkedIn is one of the most important social media platforms for business professionals and potential employers. With that being said what you put on social media can make or break you in your professional careers. It’s important to project a professional appearance and conduct yourself in such a manner on social media. You never know who may be watching. Therefore, don’t put anything on social media you wouldn’t want a potential boss or employer to see.

Social media is something that is here to stay and will be a permanent fixture in our lives. It will also continue to grow and build in the business world. Not only is a great marketing and business tool but it can be useful in leveraging your career as a professional. Companies and specifically individuals should be mindful and aware of how and what they use those platforms for.


Copp, Emily. (2016, August 17). 10 Benefits of Social Media for Business. Retrieved from

Qualms, Erik. (2010). Socialnomics: How Social Media Transforms the Way We Live and Do Business. Westford, MA: Courier Westford.