Stephan KocheninPrototyprCrafting Personas and Prototypes for B2B Service DesignThis article presents a framework for crafting Company Personas and People Personas and putting them together in a Persona Network.Jul 25, 20172Jul 25, 20172
Stephan KocheninPrototyprUnderstanding User-Types in B2B Service DesignThis article explores different user-types in B2B Service Design. It provides an overview of their interrelations, jobs and timeframes.Jul 5, 2017Jul 5, 2017