After testing the low-fidelity prototypes on users last week, I gathered all my new insights which helped me figure out what features to cancel, which ones I need to add, and what to iterate on existing ones.

Moving on from lo-fi to mid-fi prototyping in the next phase, I created more detailed prototypes to better visualize how the product will function. I conducted a total of 9 user interviews. The insights below are suggestions and ideation that came out of this user testing process.

I designed this set of prototypes according to the main 7 key features.

  1. Alarm
  2. Journal
  3. Feed

After creating the Low-fidelity prototypes, I conducted user interviews to get as much insight and feedback as possible.

Interviewing a classmate via Zoom.

Week 8 was quite confusing with the whole COVID-19 outbreak here in New York, and also it was Spring Break, so I decided to take some time off — which brings us to week 9: propositional prototyping.

After the ideation from the group sketch sessions, I had so many solutions i wanted to test out. But the first step was to make a mind map of the main components of my app, which are:

  1. Notifications
  2. Recording/Journaling
  3. Dream Feed (to read other’s dreams)
  4. Dictionary of Symbols
  5. Calendar
  6. Profile

I began to sketch by hand first to plan out my prototypes.

How will the user get to the app upon turning of their alarm…

From presentations to prototyping…

Week 6 marked the end of the research phase. I presented a 10 minute long presentation on all the research I’ve done so far, from desk research to interview synthesis, which led to 9 meta insights.

In week 7, we begin the Prototyping phase. There were several exercises to kick off this phase:

1. Turning the synthesized meta insights into actionable prompts.

This week was all about synthesis and compiling the data from interviews.

1. Focus Areas

After conducting my interviews, I realized that there were recurrent themes being brought up or analyzed, so I grouped findings and conversation into focus areas to know what aspects I would need to investigate later.

My focus area bubble cloud

2. Numbers & Stats

After grouping up my findings, I kept count of the ratios of users for each category. For example, all users (6 interviewees) shared their dreams with a friend or family member, while none kept record of them.

Jumping straight into synthesis!

1. Dream Journal

So since the research topic is dreams, I thought it would only be a natural part of the research and exploration process to begin journaling my own dreams. It takes some effort though: I seem to only remember them within a 10 minute time frame upon waking up.

As soon as my alarm goes off, and I’ve had another weird dream of mine, I need to go straight to my desk and right it down, before brushing my teeth, texting, or having coffee — or else, it’s gone forever (dramatic, I know.)

2. Affinity Mapping

Picking up on the…

With week 3, we dive deep into the research phase.

After narrowing down my topics to 3 interests, I decided to go with the Dreams topic.

Some desk research:

How do people explain their dreams?

  • who tracks their dreams?
  • what goes into interpreting them and learning from them?
  • where do these people go when they want to find out what their dreams mean?


A: people actively dreaming and seeking interpretations

E: these dreams occur in sleep (environment), and their interpretations occur elsewhere?

I: people interact with objects, people, and other emotions during their dreams

O: objects used anything and everything

U: the…

This is what went down in the first two weeks of Major Studio.

Affinity mapping exercises — we had to narrow down 3 topics of interest.

A walk down any street in Manhattan is met with flocks of of rushed New Yorkers, yellow cabs zooming their way through the usual traffic, and the smell of exotic spices and the sound of metal clangs as vendors scrape off the halal meat off their kitchen tops. These Halal carts have become a symbol of the strong international presence in this city and the effect of immigration on the contemporary food market. Amongst this large sea of Middle Eastern street carts, however, one seems to be ahead of the wave, with red and yellow carts making it visible from…

Stephany Madi

dipping hummus in the big apple / graphic designer & UX/UI designer 👩🏻‍💻

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