Steph DialsThe Cure for Bad Advertising? An Audience Strategy.Two fundamentals for developing and deploying data-driven empathy in advertising.Jun 13, 2023Jun 13, 2023
Steph DialsI’m [not just] a MotherIt’s my last day of maternity leave and I’m headed to New York for work. Someone asked me if I felt guilty leaving Jax and it gave me…Jun 6, 2023Jun 6, 2023
Steph DialsThe Value of Strategy Lies in Thinking, Not ToolsA perspective on allocating our finite strategic time and effort in the advertising world, especially during a rapid state of digital…Feb 27, 202314Feb 27, 202314
Steph DialsWhat Motherhood Has Already Taught MeChange is inevitable. Acknowledging it in-the-moment is invaluable.Nov 10, 2022Nov 10, 2022
Steph DialsThinking in Data Stories, Not SymbolsTurning information into inspiration is critical in the advertising world, but making that turn requires an often overlooked data skill.Nov 1, 2022Nov 1, 2022