Dear Buffer: I WILL Work For You (Eventually)

Stephen Hoops

I love my life.

After moving to Wheeling, West Virginia, I landed the absolute best job and couldn’t be happier with the work I’m doing, the people I work with, and everything my city has to offer.

And as far as I’m concerned, I will be working here for a very long time.

But I’ll be honest; when you’re passionate about social media and content marketing like I am, you tend to notice a couple things.

Like my personal SEO hero, Rand Fishkin. The dude is without a doubt one of the SEO experts in the marketing world. He’s good on camera, friendly as can be on Twitter, and just an awesome writer with tons of actionable advice.

Added bonus: His mustache game is on point.

I mean look at that thing. It’s glorious.

Another personal hero of mine has got to be Gary Vaynerchuk. Without question, one of the greatest minds in social media. And if you’re a social media marketer and haven’t read Jab Jab Jab Right Hook, you clearly need to stop what you’re doing and read that book immediately. Gary is the kind of guy who really goes deep to understand customers, give them value upfront, and make the sale. How can you not admire someone who is more in love with the process of hard work than the rewards?

But something I’ve also noticed is which brands are just killing it in every way. Buffer, one of the many tools that should be in every marketer’s utility belt for social media, is one of these brands.

Why Work For Buffer?

I am a big believer in the mindset that you should find what you’re passionate about and then figure out how to monetize it. Once you’ve done that, what comes next?

For me, I know that I will probably never cut it as an entrepreneur. Unfortunately, too many “entrepreneurs” aren’t honest enough with themselves to realize they’re not cut out for it either. So for myself, I know that finding the right place to do what I love is how I’m going to make my way in this world.

Overall, I love everything about Buffer.

They’re Transparent … to a fault

If you’ve been watching Buffer closely, you know that transparency is one of their core values. And no, not just internally, but publicly.

When was the last time you bought something and though to yourself, “I wonder how much this cost for them to make?” In this post, Buffer shocked the world (or at least me) when they revealed their transparent pricing. I mean seriously, if this doesn’t help justify using Buffer’s platform, I don’t know what will.

But that was over a year ago. Have they attempted to communicate their transparency since then?

THEY SURE HAVE.

Just a couple weeks ago, they published this piece on Medium that detailed their formula to determine salaries for their employees.

If you’re not sure why something like this is important, check out this sketch from Adam Conover:

They’re Honest

Sure, this could be lumped in with their concerns for transparency but being honest also means being honest with yourself. If there’s one skill I wish I could impart on more people, it would be greater self-awareness.

For my fellow marketers — Facebook is hard, right? We know we have to keep upping our game since it seems Facebook is constantly introducing changes that just kill our organic reach and engagement. And it seems that no one is immune to this.

And when Buffer revealed they were struggling too, the Internet blew up. I can’t tell you how many other posts I saw from other sources that talked about Buffer’s revelations.

I don’t look at this as a failure on Buffer’s part. It’s that self-awareness that will truly set them apart years down the road. Also, it made them feel a bit more human. How many brands can you recall have openly admitted failure like this and embraced it in order to become better?

They’re One of the Top Leaders in Content

When I think of a few brands that crush it in content, I typically think of Revzilla, BodyBuilding.com, Gary Vaynerchuk, and Moz (I know, huge shocker on those last two).

But in my mind, Buffer is truly a force to contend with. In reality, they have a small content team and only publish articles from employees within. And looking at the range of topics they cover, Buffer is able to crank out quality work at a high rate of speed.

For me, writing for Buffer would be like Michael Phelps asking me to join the U.S. swim team in the next Olympics.

They Practice What They Preach (Community)

There’s no denying how authoritative Buffer is in the world of content.

So they probably treat social media like a content dump, right?

WRONG.

I’ve rarely tweeted at Buffer and not gotten a response back. Don’t believe me? Sit in on the weekly #bufferchat and look at the rate by which they reply to people.

Not only that, but I’ve made training documents for clients of my own and regularly use Buffer’s interactions with fans and followers as the model for engagement best practices.

I Don’t Want to Work for a Brand — I Want to Work for Humans

This is the primary reason Buffer is the company that I will one day work for. When I think of Buffer, I think of a crack team of human beings who share the same ideas that allow them to do what they love.

So when you’re ready, Buffer, don’t hesitate to call down to your farm team — I’m ready for the majors.

Stephen Hoops

Written by

I write about lots of things. Writer by day, voracious record collector by night.

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