I saw those Bumble snaps and wondered if they were ads at the time too.
Jason Lee

Yes, I have seen that South Park episode! Sure, it’s satire, but I think it accurately depicts how the average person feels when being exposed to online advertising.

While product placement is nothing new to TV and film, it’s usually done in a way which does not detract from the story. Unless you’re talking about Morgan Spurlock’s documentary, “POM Wonderful Presents: The Greatest Movie Ever Sold.”

And while rampant on YouTube, the level by which it’s happening is not something the FTC has the capacity to regulate. In the case of DJ Khaled, I think you could make a strong case that he is unfairly wielding his influence to sway users to download Bumble. (Here’s a great dive into how many brands actually do care about FTC guidelines). I mean look at popular Viner Ry Doon after being tapped by Comcast Xfinity:

Notice the “#ad” hashtag on this Vine? There’s a reason for that. If Comcast didn’t feel that they had to do that, why would they include it?

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