…l pasta place that has been hand-making for 35 years, has 5 menu items, and a line-up out the door. We don’t want to be everything to everyone, we want to be absurdly great at one thing. We don’t do high level strategy or consulting. We don’t do campaign work. We don’t build marketing micro-sites. We don’t do print. We don’t do social media. We just do product. All day, every day.