A Few Tips for Twitter you can start using right now!
While we could spend days discussing optimization and strategy for your social profiles, here are a few tips to help with your Twitter feed that you can start using today!
Posting at the optimal time for highest engagement.
Consistency is king. Tweet often and tweet regularly.
I understand that this method may not fit into your schedule so it’s very important to start utilizing automated publishing apps such as Buffer. Building a content calendar is fine but as a seasoned social media vet I know that sometimes creativity strikes when you least expect it. Automated platforms also help publish posts at the best times according to their algorithm based on your feeds but be wary. Nothing works better than good old fashioned know how and a little intuition.
Taking advantage of a publishing queue can help you get ahead of your posts so that you have time to do other things. There are plenty of apps out there and publishing platforms so do your research. In this ever evolving business you must stay on your toes.
Forget reading every post on Twitter, create lists!
I understand most people think it’s so cool to not follow anyone or keep their follow/follower ratio extremely high but if you don’t follow anyone how do you expect to build engagement, generate leads, or interact with fans?
My advice is to follow relevant people and build a rapport with similar networks and followers. At the end of the day there are several tools out there that can help you cleanup your dormant & ghost followers. If you think you’re going to read every tweet, I implore you to try. One quick thing you can do to simplify your life, target people, and keep up to date with relevant fields is to create a list. If you’re an artist and you want to stay organized try creating a few lists and adding the people you want to read. A radio Dj List, Hip-Hop blogs list, news list, funny videos… now you have an efficient timeline and groups of people to advertise to. More on that in another post.
It’s okay to tweet the same thing multiple times.
Here’s a little secret, most people don’t see your tweets. Again referring to follow/follower ratio, the average person tweets up to 22 per day so let me break it down for you.
- if you follow 100 people you could see 2,200 tweets per day
- if you follow 500 people you could see 11,000 tweets per day
- if you follow 1000 people you could see 22,000 tweets per day.
Okay, get it now? So don’t be afraid to repost your posts that are doing well. It’s a great way to see what content is working and which tweets you should spend advertising dollars on. I repost my articles that I write on medium to Twitter at different times to reach followers that I have not only in the U.S. but all around the world.
Hashtags. Don’t over do it.
#Are #You #Sick #Ofseeing #This #All #Over #Your #SocialMedia #Timelines? Me too. I understand, metadata, advanced search functions, wittiness, branding… Well guess what, it’s annoying, and if you don’t believe me just watch.
As a side note: Hashtags are not ownable. For branding purposes, get creative.
Bonus: Twitter Shortcuts
I come from the audio engineering world and here is the quickest advice you will get, 1st day of class. LEARN YOUR SHORTCUTS!
Maybe you’re just on Twitter for fun but I doubt that if you’re reading this article. Efficiency can take you a long way and help you to be quicker and more organized. Not knowing the shortcuts won’t kill you but in this competitive market, I suggest you step your game up.