What Makes a Good Random Inbound / Cold Email to an Investor?

Well I can tell you what is painful to read: 5 paragraphs, 300+ words with typos, using words I don’t understand, droning on about something that I can’t even figure out. If I’ve spent 2 minutes on your email, and I can’t explain to my wife in 10 seconds what you do, then the email is getting deleted. We live in an age of 140 characters, let’s act like it.

Cold Email Strategy = SHORT and sweet

What random in-bounds get a response from me usually? SHORT ones. Here is an example:

Hi Stephen,

Problem: There is a Problem.

Solution: We built a solution.

Traction: We have done [X] and we think we can do [Y].

Raising: We are raising an [ABC] round.



^^^^^That is getting a response. Could be a quick no. Could be a request for a call. Could just be an email back with some questions. Now, the dialogue is open. The hard part is over (if you have a good idea, team and business). I’m probably going to write back quickly to the email above and ask something such as, “what feedback do you have from customer discovery,” or “who acquires you,” or “how are you different from X, Y, or Z.” At that point, we are in dialogue and you have every opportunity to keep wedging that door a little further open. Just get the door open. That’s all you need to do.

Keep this in mind, I’m likely reading this on my phone, in the back of an Uber, or in an airplane seat, or generally while I’m slightly distracted. If I must keep scrolling, and it is not just crystal clear what you’re telling me, I’m just going to get distracted and move on.

This post is 309 words long — and I would never get to the bottom of this if it was a random inbound email.