If only Instagram had a partner program, like YouTube’s

So the user stories might be:-

As an advertiser I’d like to target Instagram followers of a publisher like Thrasher Magazine

Or:-

As a magazine publisher, I’d like to be able to easily monetize my audience on Instagram

Surely these two dovetail pretty well?

YouTube does this already…

I can run a YouTube channel and simply opt in to monetize my channel, then Google allows people to target adverts at my viewers via AdWords and I would get a kick back each month from Google.

So come on Facebook/Instagram, let publishers and content creators opt into a program (equally allowing brands to opt out, to stop competitors targeting directly). Then let advertisers access the audience of these relevant publications.