PinnedAligning Sales and MarketingThere’s so much talk about aligning sales and marketing, and all the challenges that coincide with this seemingly impossible endeavor…Nov 30, 2021Nov 30, 2021
Marketing Needs to Catch On to How AI Agents Are Reshaping Marketing WorkflowsOne under-the-radar way artificial intelligence agents are changing marketing is through predictive personalization at scale — where AI…Apr 3Apr 3
For the Record: The Difference Between Strategy and TacticsOver the last few decades while consulting as a business and marketing strategist and working with business owners, CEOs, corporate board…Nov 17, 2020Nov 17, 2020
How Digital Marketing is Marketing in a Digital EraConsumer behavior has changed wildly in recent years. People have become digital junkies who voraciously devour information they find…Jul 23, 2017Jul 23, 2017