Linda StephensFinding Fresh Brand PerspectiveWhen your brand feels tired and you’re thinking it needs a refresh, take a look outside. Before you dive in and start picking apart every…Sep 10, 2019Sep 10, 2019
Linda StephensDifferentiate and Win with CuriosityMany of us work within tight markets full of qualified competitors.Sep 6, 2019Sep 6, 2019
Linda StephensRemoving Random from Brand SuccessBig brands understand that success isn’t random. They invest big resources in developing a strategy to build brand awareness, differentiate…Sep 3, 2019Sep 3, 2019
Linda StephensKnow Where You Are to Get AheadIt’s January. The first of twelve months that we call the calendar year. For many, it’s a time of planning and beginning. We peer into the…Aug 30, 2019Aug 30, 2019
Linda StephensMarketing Buzz — 5 Bright Ideas Worth SharingOn my list of favorite things is sharing good stuff. These nuggets turned my head recently and I wondered if one of them might offer a…Nov 6, 2018Nov 6, 2018
Linda StephensElevate Your Elevator PitchYou’re walking along a crowded street downtown on a Tuesday afternoon on your way to Starbucks to refuel the now depleted caffeine levels…Oct 2, 2018Oct 2, 2018
Linda StephensDoes Your Brand Need a Refresh?A lot of brands talk about needing a refresh. I ask…Sep 13, 2018Sep 13, 2018