Less is more?

Less is not more. Less is less. Less is the objective. Refinement is the product of informed, reductionist contemplation. When superfluous triviality is removed, a thing’s essence is what remains.

Our studio adheres to a lossy approach. We strive to achieve an appropriate lessness per each project’s criteria. As graphic designers our goal is always the same — clear and concise communication in an asthetically pleasing setting.

We believe this approach to be effective as it yields a product in stark contrast with man’s innate compulsion for more. It results in content which is easy to digest, remember and make meaningful.

—Berger & Föhr
DesignValu.es