Fantastic post, thanks for this share! No doubt behavioral science has a brand problem. Understandably so! I regularly write about behavioral science and how it can be applied to business (e.g. https://medium.com/behavior-design/top-ten-reasons-to-integrate-behavioral-science-into-your-organization-cd83761a7924). I also regularly dialogue with my behavioral science peers to find out how much they earn, what challenges they work on, where they see the field going….and try, whenever possible to have these same conversations with business leader.

Would love to connect with you, Matt.