Stephanie HawkinsinInbound InsightsMarketing Qualified Leads vs. Sales Qualified Leads: Making the CutNot every potential lead is going to fit the definition of your ideal customer, nor are they all going to voraciously download every fact…Apr 19, 2016Apr 19, 2016
Stephanie HawkinsinInbound InsightsBuyer Persona Thought Leadership Series: Q&A with Adele RevellaAdele Revella is a marketing keynote speaker, workshop facilitator and author of The Buyer Persona Manifesto. We were lucky enough to snag…Mar 24, 2016Mar 24, 2016
Stephanie HawkinsinInbound InsightsThe Secret to Exponential SaaS Growth: Slack CMO Bill Macaitis SpillsIn August 2013, team communication app Slack launched in preview mode, garnering 8,000 signups within 24 hours.Mar 18, 20161Mar 18, 20161
Stephanie HawkinsinInbound InsightsWith Buyer Personas, Marketing Can Be Lovable And EffectiveI’ve gotten into the habit of watching reruns of “The Big Bang Theory” on TBS every night with my fiancee, Matt. While I have nothing but…Mar 7, 2016Mar 7, 2016
