stephrileyyyTurning Over a New LeafLogan Greenfield, born on a cold December morning in Ridgefield, WA has grown up in this modest, petty town where only football and…Dec 14, 2015Dec 14, 2015
stephrileyyyVisuals Will Make or Break a BrandVisuals are absolutely critical when it comes to telling a brand’s story. We live in a visual world and it is critical that storytellers…Nov 30, 2015Nov 30, 2015
stephrileyyyTechnology at their fingertips: The MillennialsThe largest generation in size, even exceeding the Baby Boomers, The Millennials. Today, this group ranges from around 18 — 33 years old…Nov 9, 2015Nov 9, 2015
stephrileyyyNative Advertising Leaves a Lasting ImpressionThe main theme I heard from hearing the spotlight presentations was that almost all of the examples used native advertising. One example…Nov 2, 2015Nov 2, 2015
stephrileyyyApple and ConnectEDOne of Apple’s core values as a company is education. Apple used this as a basis for their contribution in the ConnectED initiative. In…Oct 26, 2015Oct 26, 2015
stephrileyyyFrank Sinatra: The Mystery ManFrank Sinatra Has a Cold, written by Gay Talese was groundbreaking and arguably one of the best biographical articles ever written. What…Oct 19, 2015Oct 19, 2015
stephrileyyyAuthenticity: Crucial in an organization.How do you classify “real” in a story? I believe it comes down to authenticity. Many brands have been creating stories that are fiction and…Oct 12, 2015Oct 12, 2015
stephrileyyyWhich Doritos ad scored a touchdown?Doritos Cowboy Kid ad was the classic underdog younger brother vs. older brother. In this ad you will see the character mom arrive at home…Sep 21, 2015Sep 21, 2015
stephrileyyyAuthenticity: Key in an organization.How do you classify “real” in a story? I believe it comes down to authenticity. Many brands have been creating stories that are fiction and…Sep 14, 2015Sep 14, 2015
stephrileyyyBrand publishing is not brand journalism.Contently has the official position that “brand journalism” cannot exist because journalism is independent. Do you agree, and why or why…Sep 9, 2015Sep 9, 2015