Best Design of the Week: NikeID Athlete’s Box
The soft-touch box and stark, black-and-white design brings an air of luxury to the active brand. A white sleeve adds additional texture to the packaging, almost creating two boxes in one.
A personalized plastic sleeve showcases both the product inside and an inspirational quote from the athlete the product is modeled for, expertly driving home the NikeID campaign for individuality on and off the field. Expect to find this package scattered across social media — exactly where a beautiful design deserves to be found.