Best Design of the Week: Optus
1 min readSep 5, 2017
We’re saying “yes” to Optus’s colorful shopping bags. Each bag represents a different soccer team (or football, depending on where you’re located…), evoking a creative partnership between tech and sports. This walking billboard for the Premier League encourages users to shop at specific brick and mortar shops that cater to their favorite team, making the benefits for completing a purchase even greater.