#TLDR: Too Long, Didn’t Read

Do you read long-winded emails? I don’t. Chances are that you’re more likely to delete that email or send it back to the limbo of your inbox to handle later (or never). You are not alone.

TL;DR (#TLDR) or “Too long; didn’t read” is a phrase that’s popular with students today. It’s a common response to lengthy information, like a professor’s essay instructions or a multi-page flier about FAFSA filing.

#TLDR demonstrates a common cognitive phenomenon. When a person becomes overwhelmed with information, they tend to do nothing as a result. Adolescents are particularly prone to postpone tough choices and complex tasks in favor of pleasurable pursuits. Of course, adults fall victim to procrastination as well.

We know that organizations have a lot of great information to provide to their students. So, how do you maintain student interest? Text them!

What should your text message say?

1. Get To The Point

Text messages contain a maximum of 160 characters. The very nature of text forces organizations to decide what information is most important to send to students.

2. Keep it Simple

Lay out next steps in a way that makes it easy for students to take action. Including a link, resource, question or call to action at the end of your text can make a profound difference.

3. Reduce Hassles

Make it easier for students to overcome perceived hurdles like financial aid or scholarship applications. The fewer steps, the higher the completion rate. Guide them along the way.

4. Send Quick Nudges

A quick nudge via text message can prompt or remind a student to accomplish a timely task. Messages sent less than three days before a due date can trigger high task completion rates (but make sure students will have ample time to complete it).

So the next time you decide to direct your students to a website with tons of information, or you find yourself about to hit ‘send’ on a long-winded email, just remember: simplify your message.

Armed with your newfound #TLDR awareness, you’ll develop reader-friendly text messages that won’t result in student procrastination. They might even think you’re cool.

About Signal Vine, LLC

Signal Vine has developed a web-based text messaging platform with rich functionality, particularly for large participant interactive communications in which data can inform the timing and content of a message to make it highly relevant to participants. Learn more at www.signalvine.com