The 10 Laws of Success for Online Entrepreneurs

Alternative guidelines for purposeful humans and fledgling entrepreneurs.

Photo: Joshua Earle via Crew

Have you ever considered the qualities of the people who are smashing it in the online world?

Because let’s face it: We find our customers online and they find our products & services online.

Whatever it is that we launch — even if it’s a retail store or consumable product — a large part of our sales, marketing, and communications will be online.

Either some or most of our products & services will be digital experiences delivered digitally.

There’s no getting away from the fact that’s it’s a 100% online world.

You might think this would be getting less personal with your audience. But no way.

It’ll get MORE personal.

It’s more about people & relationships than ever before.

More and more of us are craving meaning. And the things we buy say something about who we are; what we believe in.

Those who create meaning and sell with a soul are smashing it.

So if you are a purposeful human with an idea, or a fledgling entrepreneur, here are some alternative guidelines for you. These, I believe, are the key factors of success for online entrepreneurs.

Key words: heart — sleeve — visibility.

And I guess they are less like qualities; more like rules of engagement. You decide:

  1. Bleed.

Blood, sweat and guts are your brand DNA; no strategist can create that for you. Hold back at nothing so that we know you’re just like us: a perfectly imperfect human being figuring it out as you go.

2. Wear failure like the Victoria Cross.

The trenches of entrepreneurship will lure you again and again, and you will always return a hero. Because win or lose, victory is more than a badge; it’s knowing more than you did yesterday, and applying it forward.

3. Steal like an artist, and tell us so.

Ideas don’t belong to any one of us, but exist to be amplified by the hearts and minds of us all. When they are strangled by ‘ownership’ we all lose out, and if we don’t steal and infuse it with our Self, the world as we know it will probably end.

4. Love yourself.

Happy body, heart & spirit are a strategic imperative. Without these, ‘success’ is like a coat without a hanger. Success needs something to hang itself on; what that success look like is completely up to you.

5. Like the people around you.

Friendship & respect are the cornerstone of any partnership, be it life or business. Sincerely and playfully co-create with your partners, it needs to be true that we can live, work, and laugh simultaneously with the people in our lives.

6. Celebrate truth, not celebrity.

True leadership isn’t always on the cover of FastCompany; it’s sometimes so busy with passion & purpose it doesn’t desire the distraction of limelight. Share your own stories {or spotlight those of others} that reflect our own potential & possibility, and deliver them right to our inbox.

7. Write like you talk.

Self-censorship is like forcing our soul through a sieve. Leave your filter switched off and tell it straight; BE a refreshing voice in an ocean of airbrushed vocals.

8. Let your hair down.

Our experiences, good and bad, are our greatest source of inspiration. Look up from the screen, venture into the world around you, and have some new ones.

9. Keep showing up.

When we show up regardless we honour ourselves and give others permission to do the same. Keep a repository of ideas, experiences, successes, and failures so you never have to show up empty-handed.

10. Celebrate ideas.

With a startup culture obsessed with success and failure, ideas are slaves to validation, plans, models and P&Ls. Generate them, but then step back and celebrate them…

And — sometimes — simply follow them.


Original image: via

Stephanie Holland is a maverick strategist obsessed with helping fledgling & future entrepreneurs create a freedom life. She shares strategies and perspective shifts at The Freedom Philosophy.

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